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Tap the Ultimate Source of Abundance:
How to Put
More of YOU into Your Business
by: Amanda Murphy
Corporations ignore consumers’
real needs…Company leaders engage in questionable business
practices…Business owners and employees do work they don’t enjoy
simply to pay the bills…such is the state of today’s business world.
The key to bringing the world back to
life will also bring you abundance in your business. The world needs people who
are vibrantly alive and ready to build a new kind of business. We need
businesses that express our missions as human beings and make a contribution to
the planet – and thrive in the process.
You will create a magnetic attraction
when your vision, your values, and your vocation are perfectly aligned. When
planning a business, very few people take the time to look inside, to align
their unique natural gifts, talents, and desires with the product or service
their business provides.
Answering the following questions will
help you attract abundance through your business. When you have done this, you
will thrive in ways you cannot imagine.
1. Why do you do the work you do?
Most owners are in businesses because
they saw an opportunity or because they have some professional experience they
can conveniently sell. Their business is simply what they do and does not
necessarily reflect their greatest talents or passions.
However, if you take the time to
examine your gifts, your talents, and the particular message you have for the
world, you will discover inspiring ways to earn money by sharing those talents.
When your business expresses who you are, clients instinctively recognize that
you are sincerely and personally committed to their happiness and success. No
one can fake true concern.
2. With whom do you want to work?
Most business owners have customers or
clients they dread dealing with, yet they continue to do business with them
month after month. Whether you realize it or not, your customers know what
you’re thinking about them.
Therefore, it is in everyone’s
best interest for you to be proactive and “fire” clients who are not
a good fit for your business. This will free you to focus on the people you
care about. When you do business with people you like, they will naturally
bring out your best work and inspire you to become better at what you do. Your
better efforts will attract more perfect customers who will inspire you
further. From there, your ability to thrive is unstoppable.
When the right prospective customer
crosses your path and you can clearly and simply describe exactly what they are
feeling, they are captivated. They feel understood and validated, and they will
trust you to take care of their concerns.
3. What do you do for your clients?
Generally speaking, a customer’s
primary concern is to find someone who can solve their problem and make their
pain stop. Therefore, you need to see your business from your customer’s
perspective.
For example, instead of saying,
“We provide accurate, professional bookkeeping services,” say,
“We make sure you have the precise financial information you need, when
you need it.” Rather than making a statement of fact, such as, “We
are attorneys who specialize in small businesses,” present your service
through their eyes, as in, “We take the mystery out of protecting what
you’ve worked so hard to build.” Make a list of the benefits your
customers will receive as a result of working with you or buying your products.
Make sure each one is stated in specific terms a client can identify with, and
then market this to your customers.
4. How do you set yourself apart?
Becoming an expert in your field is
the best long-term way to attract abundance. You don’t need to have all
the answers to be an expert; in fact most experts rely on many other
professionals in and out of their field. What makes you an expert is your will,
your drive, your passion, your confidence, and your ability to create solutions
for your customers’ needs.
Remember, people draw conclusions
about things and about each other within a matter of seconds. You may have 20
seconds to convince a potential client or customer that you are the solution to
his or her problem. After that, you become lost in a current of information
overload. So set yourself apart from the crowd, and watch your business soar.
5. The Final Key To Building an
Abundant Life: What Permission Do You Need To Give Yourself?
You already know deep down what you
want to do. You have an idea what changes you need to make in your business.
You know what’s not working.
You may be holding yourself back from
taking the actions you know you need to take. Somewhere in your subconscious
you may be following harmful “rules” you’ve made for yourself.
You may believe you don’t deserve wild success. You may believe that work
can’t be fun. You may believe that you owe it to those around you to
maintain the status quo.
When you identify your restrictive
beliefs, you can decide to let go of them. Be truthful with yourself. What
permission do you need to give yourself to make all of your dreams a reality?
Some examples may be: “Fire (or hire) those three people,” “Take
only the jobs/assignments that I would enjoy,” or “Make more money
than anyone I know.” Be specific.
The Sky is the Limit
You now have the tools to develop a
business strategy that capitalizes on your unique abilities and interests.
Since many people are unable to objectively observe themselves, if you have
difficulty answering any of these questions, brainstorm ideas with a business
partner or a business coach. This is important, because the sooner you
incorporate these abilities into your business presentation, the more
prosperity you are able to attract. You will know what you have to share with
the world, and this knowledge is your single most powerful wealth-attraction
tool.
Any of your competitors can read the
same business books and articles you do, but none of them can duplicate your
heart and soul. Find the right answers to these five questions and you can be
certain your prospects will say, “I have GOT to work with you!”
"Reprinted from Create the Business
Breakthrough You Want: Secrets and Strategies From the World's Greatest Mentors
© 2004 Mission Publishing, a division of The Mission Marketing Mentors,
Inc., www.missionpublishing.net or
www.missionmarketingmentors.com."
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About The Author
Amanda Murphy is co-author of
the new bestseller "Create the Business Breakthrough You Want: Secrets and
Strategies From the World’s Greatest Mentors." To find out how Amanda can
help you create the breakthrough you want, visit
www.AmandaMurphy.com
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