Get Serious About Your Web
Business
Copyright © 2003, Mal
Keenan
So much has been said about this
subject in the past but I feel I must reiterate the importance of getting your
own domain name if you are to be taken seriously in the home business world.
There is nothing more offputting than seeing an ad with a free domain
name attached (ie http://www.freedomain.yourname.com). I personally will bypass
such businesses.
The fact of the matter is that a business person who
is not prepared to pay a sum, of at most $35 per year, to register a domain
name just doesn't deserve to be taken seriously. You can of course find sites
that will register your domain name for as little as $10 per year. You can then
get your website hosted for a few dollars per month.
Registering your
domain name builds credibility and creates an identity for your business.
When choosing a domain name it is better to use a term that is going to
stick in the mind of prospective buyers, something that your visitors will
remember you by. For example "Betterbuymarketing.com" would be an example of a
relatively short and catchy domain. Unfortunately a greater % of two word
domain names have been taken up by the 100,000s of online businesses but if you
persist you can get something suitable.
It doesn't have to be a .com
name although this is preferable. I personally host two of my sites using the
.info and .biz domains. See below:
http://www.workathomebiz.info/
http://www.workfromhomebiz.biz/
It is also a great
idea to use keywords relating to the type of business you run. You can see from
my own two businesses above that this has been my strategy. This can
significantly enhance search engine ranking for these keywords and I now rank
in the top pages of Google/Yahoo for both these sites with the terms "work from
home" and "work at home business information".
Another important aspect
of owning your own domain is when it comes to e-mail marketing. Who are you
more likely to buy from, bob@yahoo.com or bob@betterbuymarketing.com? Selling
online is all about building trust between you and your customers and
registering your domain can go a long way towards building this bond between
you and your website visitors.
Whether you use the above strategies or
not, it is extremely important that you take that first step now and register
your own domain name. At the very least the name will become your property and,
depending on the amount of work you put into building your web presence, may
become very valuable one day.
Good luck and I wish you every success
with your business.
You can register and host your domain name here:
Host4Profit
|
