Online Marketing Hype EXPOSED

Copyright © 2003, Mal Keenan

"Get 50 zillion subscribers to your ezine just sign up below", "Post to 600 million web sites with one click of your mouse" or "Make 10 Gazillion dollars straight to your mailbox by sending this e-mail on to ten of your friends". OK I'm overexaggerating a little but you get my point.

How many times have we all read this type of hogwash and thought OH YES this is the one I've been looking for and subsequently went on to sign up free, or worse still, forked out $50 for the product and then felt cheated a few days later.

Yes me too...

Is this the fault of the person trying to sell their product? Of course not. Is the person who wrote the ad copy responsible? Of course not. It is YOUR responsibility and MINES for falling for this hype time and time again and believe me I have fallen on quite a few occasions:-)

We WANT to believe what the webmaster is telling us at their web site or in their e-mails. The lazy part in us that wants overnight success, wants to believe that we won't have to put in any work and that success will just fall at our feet.

It is time to wake up. Success DOES NOT come overnight and you are more than likely going to take a few falls and a few hard knocks before you make it online, offline or in life for that matter.

What the web site should really say is:

"If you sign up for my program below, put in around 4-5 years of hard work, make lots of contacts with people who have been there and done it before you, keep plodding on through the rough times and most importantly never give up then you should be able to find a certain level of success in online marketing and make a significant income to sustain yourself and your family and retire financially free."

"Chances are though, you won't make it because you will become disillusioned when this doesn't work for you overnight as I have outlined, you will succumb to the same crap at a few other sites and you will give up before you even get off the ground."

This may sound harsh but it is the sad reality of the online marketing world today and if we keep on believing the hype then people, being people, will keeping on telling us what we WANT to hear.

But there is hope...

It resides in that part of yourself that is determined to succeed no matter what the odds and in spite of what obstacles are placed in our way.

In my humble opinion the vast majority of marketing products and online services out there are well worth the money. Look on the cash you put forward as an investment. Even if you don't get 100% what you expect from the sale there is ALWAYS potential rewards even in what appears to be a negative situation. I haven't made a purchase yet that didn't show at least some potential. YOUR approach to what you have before you makes all the difference.

When faced with a hard sell try to see through the hype to what the product/program ACTUALLY offers. Ask yourself "Is this $30, $50 price tag going to propel my business forward in any way? Does it have the potential to bring me an acceptable increase in my subscription levels? Can it bring me enough sales to put me in profit? Can I get enough from this free sign up to warrant even filling in the enrolment form?

When you have bought your package, joined your affiliate or marketing program make sure you read everything thoroughly. Take what you have and make it work. Give it at least a few weeks of constant effort. If you are making headway then run with it and don't stop til you get to the bank.

Most programs/services WILL give you the tools, it is up to YOU whether you decide to take full advantage of them. You can read every E-Book, home business report or marketing article that the web has to offer but until you actually put the ideas into practice it remains just ink on paper and ink on paper doesn't sell products, YOU do through your efforts.

So get out there, make some contacts, make some mistakes, learn the business, take SOME risks and GROW as you go.

MOST IMPORTANTLY of all NEVER EVER GIVE UP until you achieve what it is you have set out to accomplish. At the end of the day it it ABSOLUTELY down to YOU!

I hope I haven't scared you off too much. My intention is to wake you up, not prolong your nightmare.