Online Marketing Hype
EXPOSED
"Get 50 zillion
subscribers to your ezine just sign up below", "Post to 600 million web sites
with one click of your mouse" or "Make 10 Gazillion dollars straight to your
mailbox by sending this e-mail on to ten of your friends". OK I'm
overexaggerating a little but you get my point.
How many times have we
all read this type of hogwash and thought OH YES this is the one I've been
looking for and subsequently went on to sign up free, or worse still, forked
out $50 for the product and then felt cheated a few days later.
Yes me
too...
Is this the fault of the person trying to sell their product? Of
course not. Is the person who wrote the ad copy responsible? Of course not. It
is YOUR responsibility and MINES for falling for this hype time and time again
and believe me I have fallen on quite a few occasions:-)
We WANT to
believe what the webmaster is telling us at their web site or in their e-mails.
The lazy part in us that wants overnight success, wants to believe that we
won't have to put in any work and that success will just fall at our feet.
It is time to wake up. Success DOES NOT come overnight and you are more
than likely going to take a few falls and a few hard knocks before you make it
online, offline or in life for that matter.
What the web site should
really say is:
"If you sign up for my program below, put in around 4-5
years of hard work, make lots of contacts with people who have been there and
done it before you, keep plodding on through the rough times and most
importantly never give up then you should be able to find a certain level of
success in online marketing and make a significant income to sustain yourself
and your family and retire financially free."
"Chances are though, you
won't make it because you will become disillusioned when this doesn't work for
you overnight as I have outlined, you will succumb to the same crap at a few
other sites and you will give up before you even get off the ground."
This may sound harsh but it is the sad reality of the online marketing
world today and if we keep on believing the hype then people, being people,
will keeping on telling us what we WANT to hear.
But there is hope...
It resides in that part of yourself that is determined to succeed no
matter what the odds and in spite of what obstacles are placed in our way.
In my humble opinion the vast majority of marketing products and online
services out there are well worth the money. Look on the cash you put forward
as an investment. Even if you don't get 100% what you expect from the sale
there is ALWAYS potential rewards even in what appears to be a negative
situation. I haven't made a purchase yet that didn't show at least some
potential. YOUR approach to what you have before you makes all the difference.
When faced with a hard sell try to see through the hype to what the
product/program ACTUALLY offers. Ask yourself "Is this $30, $50 price tag going
to propel my business forward in any way? Does it have the potential to bring
me an acceptable increase in my subscription levels? Can it bring me enough
sales to put me in profit? Can I get enough from this free sign up to warrant
even filling in the enrolment form?
When you have bought your package,
joined your affiliate or marketing program make sure you read everything
thoroughly. Take what you have and make it work. Give it at least a few weeks
of constant effort. If you are making headway then run with it and don't stop
til you get to the bank.
Most programs/services WILL give you the
tools, it is up to YOU whether you decide to take full advantage of them. You
can read every E-Book, home business report or marketing article that the web
has to offer but until you actually put the ideas into practice it remains just
ink on paper and ink on paper doesn't sell products, YOU do through your
efforts.
So get out there, make some contacts, make some mistakes,
learn the business, take SOME risks and GROW as you go.
MOST
IMPORTANTLY of all NEVER EVER GIVE UP until you achieve what it is you have set
out to accomplish. At the end of the day it it ABSOLUTELY down to YOU!
I hope I haven't scared you off too much. My intention is to wake you
up, not prolong your nightmare.
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