Search Engine Marketing and Promoting

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What are the important Search Engines to be listed in?
While there are many search engines on the Internet, getting listed on the most popular search engines will generate the most traffic to your Web site. Over 90% of search engine traffic comes from Google, Yahoo!, and MSN. These three search engines provide results for many other search engines, and if you are listed on these three search engines, your site will be listed on many other search engines too. AltaVista for example gets their search results from Yahoo. AOL and Netscape use Google and also get some results from Open Directory (DMOZ).

Do you want to work hard? Or would you prefer to work smart? The smart way is to not waste allot of time submitting to the multitude of smaller search engines... rather focus your attention on the most popular search engines. If there are local or specialized directories related to your web site, those too should be targeted for your submissions.

How to Submit Your Site to Search Engines
Before we discuss the different ways of submitting to search engines, you should first make sure your web site is READY to be submitted. Here are some suggestions for being prepared:

1. Make sure your site is completed.
   Fix all broken links. Have all pages completed. Make sure it loads properly and quickly. If you want get another opionion on whether it is ready to be submitted. Here is a good company that validates websites: http://www.htmlvalidator.com/
   
   
2. Find the correct category to be listed under.
   Although this can be frustrating it is important to take the time to find the correct category and sub-category for your site to be listed under. Choosing the wrong category could result in your site being denied.
   
   
3. Write an acceptable description of your site.
   You need to keep it to 2 sentences and nothing more. If you have any doubts about how to write a good description go to your category and look at the descriptions of sites already listed.

Since each search engine catlogues the web differently, it is necessary to understand the individual search engines and how they "look" at your page. Check Search Engine Watch for details and the latest information on the various search engines. Also be sure to see the many Articles we have posted.

There are three basic models to getting - and staying - listed on search engines:

1. Do it all yourself:
   You can familiarize yourself with the major search engines, and submit your site to them yourself. This is the least expensive option, but it can also be very time consuming. Besides making sure you get listed the first time, you will also need to monitor your position on the search engines weekly or monthly to be certain you don't get bumped down the list or knocked off completely.
   
   Since each search engine catlogues the web differently, it is necessary to understand the individual search engines and how they "look" at your page. Check Search Engine Watch for details and the latest information on the various search engines. Also be sure to see the many Articles we have posted.
   
   
2. Use an automated submission service:
   You might call this "do it yourself, with a bit of help." Several online services will submit your Web site to search engines for you. They can save you a lot of time and teach you things as well. They've already done the work of gathering forms from dozens or hundreds of different engines, and have them all in one place.
   
   WebPosition Gold is a web marketing tool we whole-heartedly recommend to our clients. Unlike other products out there, this amazing tool really does help you achieve top rankings on the search engines!
   
   There are also some free or very low cost submission services including:
   
   SelfPromotion.com
   An amazing, wonderful, incredible resource. You can use it for free to register your site with all the important search engines and indexes, and THEN decide if and how much you want to pay to support the service. It's great -- so great that even a notorious cheapskate like me gave them some money!
   With SelfPromotion.com, you can learn to prepare your pages for the search engines, then use a sophisticated url submission robot to submit your webpages to all the important search engines and directories. You'll also find tutorials about website promotion, submitting to yahoo, and much more.
   
   There is also automated software you install on your local computer which you use to automatically submit your site.
   See for example: Exploit Submission Wizard
   
   
3. Hire someone to manage the process for you:
   If you want to avoid the time and hassle altogether, there are firms that will manage the entire process for you for a fee. Data Synthesis can optimize your web page and submit your website to hundreds of search engines and directories.
   

Do You Know about targeted traffic from Search Engines?
SiteBuildIt! does. It works with the search engines, not trying to deceive them, but within the rules of each engine! Targeted Traffic is the KEY to greater Net income. Site Build It! turns the key... the COMPLETE solution. Head on over to SiteSell and take the tour of SiteBuildIt! You'll be glad you did!

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Will submitting to hundreds of engines cause traffic to pour into your Web site? The short answer is NO. Learn the real secret to driving free traffic to your Web site. Download a free WebPosition Gold trial today!

WebPosition combines a number of features to help you improve your search engine placements.

• Generates HTML pages designed to rank near the top of the search results.
• Analyzes your existing Web pages and gives plain-English advice on how to improve them.
• Includes a simple, built-in HTML editor for fast and easy changes.
• Assists in uploading your new and changed pages.
• Submits your pages to the major search engines automatically.
• Reports your positions on each search engine for each keyword you are targeting.
• Tracks the number of visitors to your site, where they came from, and what keywords they used to find you.
• And much, much more!

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